December 2nd 2008
Am 10.30 Grand Opening Ceremony and Ribbon Cutting- Room EXPO – HALL 9
With the participation of:
Paolo Romani, Under-secretary , Department of Communications, Ministry of Economic Development
Ned Krause, President & CEO - E.J. Krause
Luigi Mastrobuono, CEO - Fiera Roma
Gianluigi Ferri, CEO Wireless
h 11.00 - 14.30 Joint Opening Plenary Session
Round Table
Am 11:00 Networks in Italy: the future challenges among unbundling, new services for business development and the preservation of neutrality. Perspectives and regulations
Chairman: Sebastiano Barisoni – Editor in chief News Radio 24
From infrastructures to software development and software integration; from the outsourcing of applications and processes to NGN architectures; from the growing importance of the information management to the legal issues related to standards to rulegulations, to business models, to social needs; everything is part of the challenge for the tomorrow’s network, who need the support of specific economic policies.
Confirmed
Paolo Romani, Under-secretary , Department of Communications, Ministry of Economic Development
Gianluca Attura, CEO Avaya
Tu Jiashun, ZTE Corporation Director of System Designing Department, Nanjing R&D Center, Associate Rapporteur in ITU-T
Alberto Lotti, Solutions,Strategy & Marketing Director, Alcatel – Lucent
Bianca Maria Martinelli, Director of Legal and Public Affairs, Vodafone Italia
Stefano Pileri, Managing Director Technology & Operations Telecom Italia Spa
Giuseppe Sarti, Vice President, ASSINTEL
Corrado Sciolla, CEO, BT Italia
Maurizio Tucci, Amministratore Delegato SELEX COMMUNICATIONS,
Stefano Venturi, CEO, Cisco Systems
David Wang, Managing Director, Huawei Technologies Italia
Chairman: Gildo Campesato, Managing Editor Corriere delle Comunicazioni
Plenary Session
pm 12:30 From costs optimization to services development: strategies and innovation for the IT infrastructures in enterprises and public administrations
Public administrations, organizations and enterprises are more and more committed to finding innovative IT solutions to support the development of services for citizens and clients.
Information & Communication Technology becomes a service. Know-how and integrated services are the key points, the client-citizen must be recognized as the centre of the matter. The convergence of solutions and integrated services addresses more and more complex needs.
Confirmed:
Ennio Lucarelli, President, Assinform
Simone Marini, CEO, Visiant
The user expectations are the focal point of the Public Administrations digitalization
Fabio Pistella, President CNIPAAlberto Tripi, President Almaviva and President of Confindustria Servizi Innovativi e Tecnologici12:30: Closing remarks
UC02 – Joint Session
ROOM CECILIA
02 / 12 / 2008
pm 12:30 / 02 :30
Chairman: Guido Tripaldi, President - Consorzio VOIPEX
VoIP (Voice Over IP) on fixed and mobile lines, the evolution of services
Topics:
- Voice Over IP and Fixed-Mobile Convergence: trends and effect on business
- How to evaluate the ROI of mobile business on VoIP
- Evolutionary process of mobile market and applications to increass companies’ competitiveness
- How to assure a proper security against external threats and data protection of mobile applications
pm 12:30 | Speech by Andrea Iacomussi, Sales Director Telecom Itala, Avaya |
pm 12:50 | Evolution and global impact of VoIP services on fixed and mobile telephony industries
Arturo Danesi, Executive Vice President Marketing Wholesale Services, Telecom Italia Sparkle
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pm 01:10 | Paolo Nuti, VP, AIIP
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pm 01:30 | Dario Ambrosio, ASSOTEL
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pm 01:50 | Giorgio Sebastiano, Adiconsum
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pm 02:10
| Guido Tripaldi, President Consorzio Voipex |
pm 02:30
| Closing remarks |
UC03 – Joint Session
ROOM HORTENSIA
02 / 12 / 2008
pm 12:30 / 05:00
p.m.14:30 / 15:00 Visit to Exhibition Area
Chairman: Gian Carlo Gerosa, General Manager Consultant CMMC
Contact Centers for enterprises in the age of new telecommunications
Topics:
- The integrated communications challenge: innovative contact centers, trend and market perspectives
- Integrating tecnologies and multichannel platforms: cost saving and better answers to user needs
- Investment needed and ROI measurement
- IP systems are the core: winning applications, criticalities and solutions
- Services delocalization in the form of outsourcing, a winning strategy?
pm 12:30
pm 01:00
| Event Management Center: the natural, technological and functional evolution of traditional contact centers
Roberto Tedone, Sales & Consulting Director, IFM Infomaster
Facing the challenges to gain a competitive advantage
Andrej Carli, Business Unit Manager Bizmatica callNet
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pm 01:30
| The integrated communications challenge: innovative contact centers, trend and market perspectives.
Andre D’Anselmo, Business Development Manager, Aspect
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pm 02:00 | Speech by Valentina Frediani, Studio legale Frediani
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pm 02:30 | Coffee break e visita area Expo |
pm 02:55 | Ripresa lavori
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pm 03:00 | Multimedia Customer Management –In the Web 2.0 age new models for Sales and Customer operations Gianluca Ferranti, Marketing Manager, Reitek
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pm 03:30 |
New models for costumer involvement
Patrizio di Carlo, Direct Sales Director, Avay
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pm 04:00 | Unified Customer Service Giovanni Franzini, General Manager Plantronics
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pm 04:30 | Speech by Daniela Vitolo, Ufficio Marketing e Customer Satisfaction, ABI
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pm 05:00 | Contact center for enterprises in the age of advanced communications Gian Carlo Gerosa, Direttore Consulente CMMC
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pm 05:30 | Closing remarks |
UC04 – BBF Session
ROOM DOMIZIA
02 / 12 / 2008
pm 12:30 /02:15
Chairman: Sergio Antocicco, President ANUIT
Unified Communications for corporations. A border to cross
Topics:
- Voice and… architectures and winning applications for measurable ROI
- Unified Communications for a cooperative business
- The role of company VoIP in the spread of Unified Commnications
- Technical and security issues. Error free design and realization
- Practical solutions and Case Studies
pm12:30 | Unified Communication and User Experience Mario Massone, Director Markab
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pm 01:00 | The AlmavivA case history: UC services at national and international level Luigi Viscione, Responsibel for Service Line and Group IT, Almaviva
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pm 01:30 | Seamless communications: from theory to practice inside the company Sergio Antocicco, President ANUIT
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pm 02:00 | Q&A
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pm 02:15 | Closing remarks |
BROADBAND FUTURE & X.on THE NET |
BBP1 – BBF Session
ROOM EXPO
02 / 12 / 2008
pm 02:30 /05:30
Chairman: Alessandro Longo, Journalist - Il Sole 24 Ore
Plenary Session: Networks separation and effects on business models in the Italian telecommunication system
Topics:
- The role of public organizations and politics in the strategy for Italian networks
- Regulations and deregulation: harmonization in the aids for cooperation and development
- Legislative and regulatory issues
- Choices for allocation of strategic investments on telecommunications
- Which is the winning business model for Next Generation Network?
- Is Open Access the solution ?
- Digital divide and operators: do investments and market dynamics always harmonize?
pm 02:30 | NGN (Next Generation Networks) in Italy: scenarios and prespectives Luca Berardi, Research Manager, Telecommunications IDC Italia
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pm 02:50 | Policy choices and network separation: effect on convergence markets Andrea Luccarini, Partner Progetto Europa Group
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pm 03:10 | The favourable impact of ICT on Italian society and productivity Francesco Chirichigno, President FINC
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pm 03:30 | Renzo Ravaglia, Country manager, Interoute Italia
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pm 03:50 | Speech by Stefano Mannoni, AgCOM Commissioner
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pm 04:10 | ROUND TABLE State intervention for NGN and Market rules. Is there any business cases for the Next Generation Mobile Networks? |
| Confirmed: |
| Stefano Mannoni, AgCOM Commissioner |
| Marco Fiorentino, President AIIP |
| Andrea Calcagno, CEO Witech |
| Alessandro Talotta, Chief Regulatory Officer, Telecom Italia |
| Romano Righetti, Director Regulatory Affairs and Member of Antitrust Authority, Wind |
pm 05:30 | Closing remarks |
BB01 – BBF Session
ROOM AURELIA
02 / 12 / 2008
pm 12:30:00 /02:30
Chairman: Prof. Giovanni Cancellieri, President Centro Radioelettrico Sperimentale G. Marconi
Mesh Networks and Femtocells: external and internal networks. Sustainable development models and applicative solutions
Topics:
- The Mesh paradigm in current standards
- What is the Mesh Networks and Femtocells positioning with respect to the WiMAX advance?
- Mesh Networks and public services, business opportunities to explore
- Business models. Return of Investment (ROI) and target
- Planning a Mesh Network: advantages and criticalities
- Femtocells and mobile communication: opportunity without risks?
- What is the ROI for value added services and the impact on business models of operators and vendors?
pm 12:30 | Why Femtocell solution and for which application scenarios Stefano Vulpetti, Executive Marketing Manager, Huawei Technologies Italia
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pm 12:50 | The evolution of Wireless MESH Networks toward the heterogeneous high speed mesh networking Antonio Capone, PhD, Associate Professor , Politecnico di Milano
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pm 01:10 | iMAN (Infomobility Mesh Access Network) solutions, evolution of Wireless Mesh for mobility and integration of new services Gianluigi Savioli, Chief Executive Office, RayTalk Industries Marco Ballista, R&D Department, RayTalk Industries
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pm 01:30 | The wireless network at the University of Siena: Technologies and services Giuliano Benelli, President Q.it - University of Siena
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pm 01:50 | Mobile Campus Lab: Testing on application scenario and business models Marco Magnarosa, Chief Executive Office – CUBIT, Consortium Ubiquitous Technologies
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pm 02:10 | Q&A |
pm 02:30 | Closing remarks |
XN01 – Joint Session
ROOM EUPHEMIA
02 / 12 / 2008
pm 12:30 /02:30
Chairman: Raoul Chiesa, Board of Directors Member, CLUSIT
Which Security capabilities for IPNetworks? Evaluation of criticalities and solutions
Topics:
- Parts and devices of IP networks at risk
- An integrated approach to IP networks security. Investing in security to reduce costs
- Multilevel security architectures, towards the global protection
- IP Telephony in company networks. Advantages, new complexities and risks. The goal is to minimize dangers.
- Best practices for secure converging IP networks.
pm 12:30 | Solutions for the security of TI Sparkle IP and VoIP networks Gianfranco Ciccarella, Executive VP Network, Telecom Italia Sparkle
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pm 01:00 | Integrated and Collaborative Security - Security on network: integration and intelligence Antonio Mauro, Systems Engineer of Civilian and Military Defense Market, Cisco Systems
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pm 01:30 | Bakeca.it DDoS: how we defeated the forces of evil! Alessio L.R. Pennasilico, Security Evangelist - AIPSI, ISSA Italian Chapter
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pm 02:00 | Wi-Fi is dead, long live Wi-Fi Matteo Flora, Chairman Observatory Privacy and IT Security - AIP |
pm 02:30 | Closing remarks |
DC01 – Joint Session
ROOM AURELIA
02 / 12 / 2008
pm 03:00 /05:30
Chairman: Raoul Chiesa, Board of Directors Member, CLUSIT
Data Retention and information protection for EMEA countries
Topics:
- Data Retention: law and business priorities
- Regulations in Italy, European Community and EMEA countries
- Privacy rights and freedom of digital communities
- Data Retention & protection inside company processes and public administration processes
- Data Center and data management: what data to retain and how?
- Technologies and methodology in the company
- Investments to minimize risks and to lower costs: evaluation of solutions
pm 03:00 | Regulations for the Information Protections - Information Protection Standards Fabio Guasconi, Member UNINFO for ISO/IEC, SC27
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pm 03:30 | Data Center: systems and technologies for high-speed cabling Romano Comuzzi, System Application Engineer, Tyco Electronics
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pm 04:00 | FRAMES: thoughts in cinemascope about the enterprises security Gigi Tagliapietra, Consultant, Lampertz
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pm 04:30 | Speech by Fulvio Sarzana, Lawyer, Studio legale Sarzana e Associati
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pm 05:00 | ONLINE PRIVACY : they follow you, they spy you, they control you, they file you Matteo Flora, Chair Observatory Privacy and IT Security - AIP
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pm 05:30 | Closing remarks |
IF01 – BBF Session
ROOM EUPHEMIA
02 / 12 / 2008
Pm 03:00 /05:00
Chairman: Alessio Pennasilico, Member ILS - Italian Linux Society
Open Source and Mobile. Perspectives in evolution
Topics:
- Open Source for the development of mobile applications: Perspectives and market trends
- Advantages for mobile services and viable business models
- GNU/Linux father of many sons : evaluation of opens source operating systems for mobile
- Android, LiMO (Linux Mobile Foundation), LiPS (Linux Phone Standards): the position of vendors and commercial strategic objectives
- Application and driver for the growth in the next future
pm 03:00 | VoIP (in)security: Italians do it better! Alessio Pennasilico, Member ILS - Italian Linux Society
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pm 03:30 | Google Android: a new Open Source platform for mobile devices Luca Nardelli Fondatore dell’Italian Android Developer and User Group
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pm 04:00 | Speech by Paolo Ruggero, Indipendent
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pm 04:30 | Leveraging Mobile Open Source for New Wireless Apps and Services Stefano Maffulli, Community Manager, Funambol
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pm 05:00 | Closing remarks |
IF04 – BBF Session
ROOM DOMIZIA
02/ 12 /2008
pm 03:00 / 05:00
Chairman:
Chairman: Carlo Maria Medaglia, CATTID
Near Field Communication & Mobile Payments. Innovation and development trends
Topics:
- Devices and compatible systems: state-of-the-art and future Perspectives
- The map of demand and offer
- Technological issues and standards
- Investments and time to achieve the critical mass in the market
- Value added services for final users: business opportunity for everybody
- Security for mobile payments: open issues and solutions
- Practical cases
pm 03:00 | Opening remarks |
pm 03:20 | Speech by Lorenzo Pietrosanti, President, Gruppo TIA
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pm 03:40 | Speech by Vincenzo Romeo, Innovation & Technologies Director, Ingenico
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pm 04:10 | Speech by Giorgio Andreoli, Director Strategic Marketing, Ericsson MU South East Europe
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pm 04:20 | Speech by Francesco Iarlori, International Business Development, ICT Advisor - Independent Journalist |
pm 04:40 | Speech by Marco Rossi, Ceo, Movenda
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pm 05:10 | Speech by Andrea Battisti, Project Manager Mobile Payment, Business Innovation / International Groups and Standard
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pm 05:20 | Closing remarks |
IF05 – Sessione BBF
ROOM IUSTINA
02 / 12 / 2008
pm 12:30 /02:30
Chairman: Nereo Sciutto, Presidente Web Ranking
Sempo Italia Search Marketing workshop
pm 12:30 | Opening remarks |
pm 12:40 | SEO basics Sante Achille, Search Engine Marketing Consultant
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pm 13.20 |
PPC basics - Principi del PPC/Keyword advertising
Daniela Tifone, SEM Consultant, TSW |
pm 14:00
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Break & Visit to the Expo Area - Pad 9 |
pm 14.30
pm 15:10 | Copywriting per Motori di Ricerca
Marco Conte, Project Manager, TSW Search 3.0 e social media Massimo Burgio, Board of Directors SEMPO, Fondatore Global Search Interactive
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pm 15:50 | Web Analytics Nicola Tanzini, Presidente & CEO, Intarget.net
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pm 16:30 | Closing remarks |
EC01 – EXPO COMM Session
ROOM BAEBIANA
02 / 12 / 2008
pm 12:30 /02:10
Chairman: Michele Ficara, President Assodigitale
Blogs, scerifs, brands and Users. Present and Future of online communication
Topics:
- Users Generated Contents (UGC): social usage of the network. Vogue or business?
- What are the strategies that network operators, content providers and publishers have to adopt I order to maximize their return in the digital content market?
- What are the characteristics and the usages of digital contents (video, audio, game, etc.)?
- What are the expected revenues the legal usage of digital contents generates?
- What is the effect of 3G on digital content market?
- Legal issues in the contents management, what responsabilities the Internet Services and the publishers have? Regulatory tendencies in Italy and in the world
pm 12:30 | How the users kill the brand. The Carrefour case, the ‘Gattino Virgola’case Michele Ficara, President, Assodigitale
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pm 12:50 | Speech by Fulvio Sarzana, Lawyer, Studio legale Sarzana e Associati
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pm 01:10 | Speech by Stefano Saladino, Founder 8com srl
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pm 01:30 | New business models in the digital contents market Fabio Viola, Founder Mobile Idea e DigitalFun
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pm 01:50 | Widget: il nuovo canale non convenzionale di marketing, comunicazione multipiattaforma e cross multimediale Orazio Spoto, Business Development Manager, K Group
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pm 02 :10 | Closing remarks |
EC02 – EXPO COMM Session
ROOM BAEBIANA
02 / 12 / 2008
pm 03:00 / 05:00
Chairman: Giuseppe Sarti, Vice President, ASSINTEL
VoIP for Smal Medium Enterprises, a chance to grab
Topics:
- Investments size and ROI measurement
- Technologies and implemetation ways. A picture of the offer for Small Medium Enterprises.
- Installing a VoIP system: the steps to follow for a progressive integration
- Regulations to follow
- Preserving prior investments : practical cases
pm 03:00 | How the Converged Gateway Matches the Modern Networked Office Requirements Giovanni Cristi, Presales Engineer Italy , AVM
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pm 03:30 | Migrating to VoIP: Solutions and Advantages Mario Zucca, R&D; IFM Infomaster
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pm 04:00 | Integration between telephony systems and information systems: tanks to SIP, a taboo of SMEs falls Claudio Panerai, Technical Director Achab
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pm 04:30 | Planning, estimation and monitoring of the VoIP migration project: how to pay subsequently and proportionally to savings Francesco Marinuzzi, Ph.D., Managing Partner, Marinuzzi & Associates
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pm 05:00 | Speech by Fulvio Sarzana, Lawyer, Studio legale Sarzana e Associati
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pm 05:30 | Closing remarks |
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Pm . 08.30 Official Opening Cocktail Sponsored by Telecom Italia Sparkle (invitation only)
